In 2013 I read a book by James Altucher entitled Choose Yourself. I had been a regular reader of his articles and books and at the time I was going through a major life transition on all levels. I had lost my job and moved in with my parents in 2009. I was able to find part-time work but was not making enough to move out. I was desperately depressed, my marriage was on the rocks and my life seemed stuck. There were many things that helped me to ultimately turn my life around but one of them was James Altucher’s book. One of the things he talked about that really stuck with me was the idea that the 9 to 5 corporate cubicle jobs that disappeared in the recession of 2008 were not coming back and the ones that remained would probably disappear eventually as well. The only way to survive ultimately is to become an entrepreneur — to choose yourself.
Somewhere in his book he also mentioned that he was interested in what motivated internet trolls. Knowing a thing or two on the subject I sent him a long email explaining my experiences and what I thought were my motivations when I trolled. To my surprise he responded pretty quickly and asked if he could use what I wrote for an article. I agreed.
After his article was published (thinking along the entrepreneurial lines he espoused in his book) I asked if he was interested in collaborating on a book about trolling. Graciously he encouraged me to write what ultimately became the book I recently published entitled Shame and Internet Trolling. He told me to make it personal and embarrassing and said he would connect me with an editor when I finished.
For a year I woke up at 5:00am gathering old blog posts relevent to the subject and writing new ones all of which are available on this blog. I then consolidated and edited all this information into a first draft manuscript. When I started this project my marriage was failing and I worked from home out of my parents’ basement in Connecticut. By the time I finished my marriage was great and had moved to North Carolina. The process of writing the book was incredibly therapeutic for me.
I approached James and told him I was finished with the manuscript. He introduced me to a person named Zach Obront who works with people who publish ebooks. For about $2, 500 he offered to edit and help publish and market my work. I agreed thinking at the very least this would be a learning opportunity on the process. He then assigned an editor to read my manuscript. Based on the editor’s really helpful comments I spent another couple of months rewriting and editing. Having an editor read and comment on my writing was definitely a crucial part of the process. Finally I had a finished product.
Zach suggested I use 99 Designs to set up a competition to design the cover artwork. It cost around $250 and took a few weeks to fully play out. Using their service I set up a contest where artists submitted book covers which I rated and gave feedback to. Then there was a final round where the best contributors competed for the final design. In the end I selected a winner who received a cash prize. Once the cover art was completed Zach suggested I use Bookbaby to digitally convert my manuscript into an e-book and then distribute it to Amazon, Barnes and Noble and other outlets. This also cost about $300. I would definitely recommend both of these services.
Once the book was distributed Zach provided a list of blogs, podcasts and other media outlets I could approach to market my book as a guest writer. This, I found to be the least helpful part. Most of the outlets he mentioned specifically did not want their guest writers marketing their books and many of them were not really on point with the subject of my book. So if I had to do it over I would have skipped the marketing aspect and would have saved myself about $1000. Probably books on more marketable subjects would benefit more from the research Zach and his people provided.
So that’s my experience of writing and publishing my e-book. I am still in the marketing phase so I will probably have more to say on that subject as I figure out what I am doing.